TikTok is a great way of sharing content and enjoying media, however, it is also a lucrative platform for some. We’ve gathered a list of six of some of most successful TikTok stars, why they went viral and some of the results of their success below.

Charli D’Amelio


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Charli went viral for her dancing videos in 2019. She was named the first to amass over 100 million followers on the app. Her success on TikTok has allowed herself to brand as a social media personality and opened other opportunities. This has included playing Tinker in StarDog and TurboCat, as well as an appearance in a SuperBowl ad, and parts in the ‘Baby, I’m Jealous’ (Bebe Rexha feat. Doja Cat) and ‘Pa ti + Lonely’ (Jennifer Lopez and Maluma) music videos.

Addison Rae


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Addison’s dance and lip-sync videos has garnered her over 87 million followers, her success has led her into starring in Netflix’s He’s All That, as the main lead: Padgett. She also has deals with American Eagle and Spotify, among others and launched her own fragrance and makeup lines: ‘Addison Rae Fragrance’ and ‘Item Beauty’.

Dixie D’Amelio


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Dixie went viral posting similar videos to her sister. Her success has included her signing with HitCo entertainment and her subsequent singles. Her first song, ‘Be Happy’ accumulated over 86.1 million streams in the first year on Spotify. She has entered many joint deals with her sister, including Hollister and Morphe. The family also starred in their own docuseries on Hulu, called The D’Amelio Show.

Loren Gray


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Loren built up her following from TikTok’s predecessor, musical.ly. She became popular due to her lip-syncing and has gone on to create her own music career, signing with Virgin Records and Capitol Records, before becoming an independent artist in 2020. She has released over ten songs over the course of her career, and also started a jewellery business: ‘&always’.

Spencer X


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Spencer X became popular for his talented beatboxing videos. Gaining over 55 million followers on the app, his success has led him to work with top brands including Pepsi, Vans, Coca Cola and more. He’s also collaborated with big artists like Kendrick Lamar, G- Eazy and Alicia Keys. He has sponsorships from Sony among others, allowing him to turn his talent into a career.

Avani Gregg


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Avani went viral for her makeup skills, transforming into Harley Quinn. Her success has opened partnerships and deals with the likes of NYX makeup. She won TikToker of the Year in the 12th Shorty Awards and also stars in the web series Chicken Girls.

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