Help Merlin’s Magic Wand create the next Ice Bucket challenge

The Ice bucket challenge created unbelievable results, raising a staggering $115 million for ALS. Now we want to create the next ‘Ice Bucket Challenge’ and we need your help!

We are putting on a competition with Merlin’s Magic Wand children’s charity to find the next best viral game changing idea to help raise lots of money to bring a little fun and joy to families in need. Merlin’s Magic Wand rely on donations to be able to continue helping children facing challenges of serious illness, disability or adversity to laugh and enjoy memorable experiences. Do you think you have the next big idea that could go viral? Do you think it could help to raise money for Merlin’s Magic Wand?

If so then get your creative juices flowing and tell us your viral game changing idea below. If your idea is creative and feasible then we’ll work with you to bring it to life.

If your viral campaign raises the most money then your team will win a Shark Dive or I-Fly activity plus Assault Course entry for 4 people at Bear Grylls Adventure Birmingham…. Amazing!

Merlin’s Magic Wand is a children’s charity that supports children facing challenges of serious illness, disability or adversity around the world.

They believe that every child deserves to laugh, enjoy and cherish memorable experiences and it is Merlin’s Magic Wands mission to enable them to access the magic of Merlin Entertainments. In 10 years they have helped nearly 700,000 children and their families to have magical days out. They have delivered exciting Merlin’s Magic Spaces projects, bringing magic into the lives of children too unwell for a day out.


Bear Grylls Adventure Prize T&C’s:

-Minimum participant age of 8 years old for iFLY and 10 years old for Dive
– 8 and 9 year olds must be accompanied on the activity by a participating adult aged 18 or over
– Participants under 16 must have an adult present on the day to sign their waiver
– Pregnant guests may not take part in any activity at The Bear Grylls Adventure
– Full iFLY Declaration of Risk can be found here
– Full Dive Medical Form can be found here

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