40-year-old reality TV Star and businesswoman Kim Kardashian is officially a billionaire, according to Forbes. Her net worth increased rapidly, from $780m (£564m) in October 2020 to $1bn (£723m) in April 2021. She owns two businesses: shapewear and loungewear brand Skims and cosmetics company KKW Beauty. She has also earned millions from her reality TV show, ‘Keeping Up with The Kardashians’, as well as her mobile app ‘Kim Kardashian: Hollywood’, and various other investments and shares.
Kim Kardashian founded KKW Beauty in 2017, inspired by the success of her half-sister Kylie Jenner’s company, Kylie Cosmetics. Her first launch of contour kits sold out within two hours. In 2018, she expanded the business to sell a range of eyeshadows, concealers, lipsticks and fragrances. At this point in time, it was bringing in about $100 million in revenue. She then sold 20% of KKW Beauty to Coty last year for $200 million, which valued the company at $1bn. Her 72% stake in the company is estimated by Forbes to be worth $500m (£361m). She has a separate Instagram page for her fragrance selection, which has 1.2m followers. Meanwhile, the KKW beauty account has 4.6m followers.
Kim Kardashian’s shapewear brand, Skims, is valued at $225m (£162m). She launched the company in 2019. When loungewear began to trend during lockdown due to the fact that people were seeking comfortable clothes to wear whilst spending their days indoors, she decided to expand the brand to also sell a range of stylish loungewear sets. She owns a majority stake in Skims, but the company hasn’t disclosed its revenues. Forbes estimates that her Skims stake is worth roughly $225 million. The Skims Instagram account has 2.6m followers.
The majority of the rest of Kim Kardashian’s fortune was generated from her various investments, such as her real estate investments. She owns three properties in Calabasas. She also has shares in large companies such as Disney, Amazon, Netflix and Adidas. These were gifted to her by her soon-to-be ex-husband, Kanye West, for Christmas in 2017.
Since 2012, Kim Kardashian is estimated to have earned at least $10 million pre-tax yearly from her popular reality TV show ‘Keeping Up with the Kardashians’, which gives an insight into her family’s personal lives and reveals secrets about their relationships. She is listed as an executive producer. The show has been running for 14 years (since 2007) on the E! network. There have been 20 seasons consisting of 268 episodes and 5 special episodes overall. It was announced in September 2020 that Season 20 would be the last season of the show.
Kim Kardashian launched the successful mobile game, ‘Kim Kardashian: Hollywood’, in 2014. The aim of the game is to increase your character’s fame and reputation, starting on the E-list and rising to the A-list. In April 2019, it reached the $200 million revenue marker. The game is free to play, but there are various in-app purchases available, such as additional clothing and accessories. She also launched ‘Kimoji’ in 2014, which was a $2.99 emoji keyboard (with the option to pay an extra $1.49 for a ‘Summer Kimoji’ set). It was downloaded 9000 times a second on its release day. However, it is no longer available to download.