The student stereotype is a thing of the past. Facts show they aren’t lazy, they don’t live off a diet of baked beans and they don’t skip lectures.
So it’s no surprise that in a survey of 2,000 current and potential students it was not the hardest partying university that students cared most about, but the course on offer.
In fact, of the top 15 categories that mattered to the respondents, who were asked to rate different factors from 1 to 10, nightlife came a lowly 12th in the survey by SPCE Labs, the research arm of student lettings app SPCE.
Check out the top 15 below:
1. The course on offer: its curriculum, assessment type and structure (mean score: 8.4)
2. The reputation of the university (7.7)
3. The university’s perceived ability to boost later career opportunities (7.1)
4. How accessible the university is by major transport links (6.7)
5. The university’s facilities: gym, library, IT and science labs (6.3)
6. The university’s distance from my family home (6.1)
7. Affordability: how cheap or expensive the town/city is (6.1)
8. The student accommodation available: halls and private rentals (5.9)
9. The support services: counselling, enrichment and diversity programs (5.8)
10. Culture of the university or region: arts, food and attractions (5.7)
11. The size of the town or city that the university is located in or near (5.6)
12. The nightlife on offer in the area (4.6)
13. The sports you can play or watch either at the university or in the area (3.9)
14. Having family or friends at the university or previously attended it (3.9)
15. The weather in the region (3.6)
Leon Ifayemi, CEO and co-founder of SPCE, said: ‘Today’s research dispels several myths about student culture in the UK. Young people are not making decisions based on a university’s nightlife, nor whether or not they have friends going to the same place – clearly the importance of social factors pales in comparison to the academic merits of their decision.
‘Of course, a uni’s reputation and the curriculum it offers are key; however, we are also seeing the growing value of support services within educational establishments. Evidently, students are increasingly looking for places to turn to for help while undergoing stresses at uni. And with almost nine in ten students saying they struggle to cope with the social or academic aspects of university life, it’s likely we will see support systems become an even more important consideration for prospective students in the years ahead.’