- 2018 Love Island finalist Wes Nelson, 20, helps launch a unique ‘invisible cinema’ where the screen can only be seen when wearing a special pair of glasses
- Wes gets a starring role in an ‘invisible trailer’ warning of the dangers of over-sharing – watch here
- The invisible cinema experience has been launched by Santander to educate under 25s around keeping personal and financial details secret
While he might have been very visible on Love Island, Wes Nelson’s latest screen appearance is distinctly invisible. Quite literally, because he’s helping to launch the world’s first ‘invisible’ cinema: one where the screen can only be seen if you are wearing a special pair of polarised glasses. Wes gets his starring role in an invisible trailer screened before the film, warning of the dangers of sharing personal and financial information online.
After cinema goers have been treated to Wes’s informative trailer they can sit back and enjoy an ‘invisible’ screening of the aptly named movie ‘Now You See Me’.
The entire experience has been commissioned by Santander as a novel way to educate young adults about the risks of over-sharing and being careless with personal and financial information – the invisible screen underlining the need to keep personal details and passwords secret and ‘for your eyes alone’.
According to research1 85 per cent of 18-24 year olds have shared details on social media that could help build a personal profile exploitable by scammers.
The innovative screen, entitled “For Your Eyes Alone” will be delivering several ‘invisible cinema’ experiences across the UK over the next few months2, touring Universiies around the UK – all completely free to attend.
Wes comments: “I think it’s really important to raise awareness of scams and fraud among people my age. Scammers are so savvy these days and it’s scary to see what information they can get hold of and use to trick you with. If you ‘get a text’ make sure its genuine, and don’t become a member of this DBS club (Don’t Be Silly) by sharing your personal and security information – you don’t know what kind of trouble it could get you in to!”
To make the screen, Santander teamed up with technology specialists to remove the polarisation filters from dozens of high-definition LCD screens which makes the screen completely blank to the naked eye. The polarisation filters were then used as the lenses for viewing glasses. Audience members simply take their seats, put on the glasses and the contents of the screen magically appear. Visit here to see how the invisible screen works
Chris Ainsley, Head of Fraud Strategy at Santander said: “Today’s under 25s have grown up online and spend a great deal of time using devices and social media. However it’s evident that one of the pitfalls of their online lifestyles is a culture of over sharing and being careless with sensitive information – and this is leaving them highly vulnerable to scams and fraud.
“Our invisible cinema events are an innovative and entertaining way of raising awareness among this age group of the importance of keeping online banking details, passwords and personal information completely secret and for their eyes alone.”