UK Student Marketing Platform
Reach 2 million+ students where decisions happen.
Unifresher places your brand inside the content students use to choose where to live, eat, go out, and spend. Not passive browsing. Decision-making moments.
Platform at a glance
100% of campaigns exceeded KPIs last year
The UK student audience, built into our DNA.
Our audience are 17 to 22 year olds making the biggest purchasing decisions of their lives. First home. First contract. First gym membership. We reach them before brand loyalty forms.
Student marketing that actually works.
Traditional digital channels let you target students by age. Unifresher lets you reach them by where they are in their decision journey. That is a fundamentally different product.
Reach students at the point of decision
Students use Unifresher to actively search, compare and choose. A student reading our Manchester accommodation guide is making a decision right now. Your brand sits inside that moment, not beside it.
100% campaign overdelivery. Every time.
Every campaign delivered last year exceeded agreed KPIs. We structure campaigns with guaranteed targets and optimise throughout. The Deliveroo campaign hit 215% of its click target. Intro Travel hit 325%.
Proprietary student data, built from scratch
Our targeting data is not sourced from a third-party segment. It is built campaign by campaign from real student behaviour on our platform. No other student marketing channel can replicate it.
A trusted environment drives stronger results
Students trust Unifresher because our content is genuinely useful and honest. When your brand appears alongside that content, it benefits from that trust. Partners using the Official Unifresher Partner badge see a 17% uplift in campaign performance.
Four ways to reach the student market.
From full-platform dominance during Freshers to year-round campus visibility. Each product is built around how students actually use Unifresher.
Option 01
Full Site Takeover and Social Amplification
Your brand placed across Unifresher through three high-impact display units, in the content students use most. Amplified through a two-touchpoint paid social strategy that re-engages users and drives recall into action.
- Three display units across high-intent student content
- Geo-targeted paid social retargeting across multiple channels and formats
- Powered by proprietary student targeting data
- Guaranteed KPIs, optimised throughout the campaign
- Weekly performance reporting with campaign insights
Option 02
On-Campus Digital OOH Advertising
410 digital screens across 130 campuses. High dwell-time locations where students study, live and socialise. With over 10 years of student marketing experience, we help brands plan and deliver high-impact offline campaigns across the UK's largest on-campus digital OOH network.
- 410 screens across 130 campuses
- High dwell-time placements in key campus zones
- Combines with online activity for multi-channel presence
- Reinforces brand recall and drives stronger student action
Option 03
Creative Content Series
Branded content that connects with students across our platform and social channels. A single high-impact piece or a full content series. Video, interactive formats, and social amplification built in.
- Professional editorial and video production
- Native placement across Unifresher content
- Social amplification across our 6M+ monthly view channels
- Built to drive engagement, recall and conversions
Option 04
Sponsored Content Partnership
Own visibility inside our highest-ranking articles on Google. These pages rank for the terms students actually search. Relevant brands align with trusted, high-intent content students turn to when making decisions.
- Placement in high-ranking, high-intent student articles
- Align with content students trust for purchasing decisions
- Relevant brands only, no irrelevant placements
- Persistent visibility throughout the academic year
Every campaign exceeded its targets.
Real numbers from real campaigns. No rounding, no cherry-picking.
Trusted by marketing teams across the UK.
"We worked on a number of student campaigns with Unifresher across 7 cities. They delivered on the KPIs they guaranteed with great communication and optimisation from their team. We hope to continue working together."
"Unifresher is a highly effective way for our clients to reach an engaged student audience in the UK. The team are proactive, reliable, and have been part of many successful campaigns which consistently hit the agreed deliverables."
"We ran two simultaneous campaigns and found both to be really successful. The team gave us weekly updates and detailed monthly reports. We were really pleased with how many sign ups we received."
"We chose to partner with Unifresher for the Full Site Takeover to promote our student memberships. We were delighted with the results and found the team great to work with. They were really flexible and proactive when optimising."
"We have partnered with Unifresher for numerous Full Site Takeover campaigns in different locations and have always received good results. The team is proactive and helpful and we will definitely be reaching out again."
"Unifresher is proactive in optimising our campaigns and we are happy with the results produced. We would recommend Unifresher to anyone looking to reach the student market."
Everything you need to brief your team.
Our 2026 Media Pack has audience data, ad product specs, case study results, and campaign pricing information to help you build the business case internally or brief your agency.
- Full audience breakdown and demographic data
- Ad product specs for all four campaign types
- Case study results from Deliveroo, ALDI, Taco Bell, Unite and more
- Official Unifresher Partner Badge information
- Contact details to schedule a scoping call
Unifresher Media Pack 2026
Fill in the form and we will send you the full 2026 Media Pack with audience data, ad specs and case study results.
Request Media PackThe badge students trust. The edge your brand needs.
Introduced in 2024, the Official Unifresher Partner Watermark gives students a clear signal that your brand has been vetted and recommended by us. Qualifying partners can use it across all their wider marketing, not just on Unifresher.
the campaign
Official Unifresher Partner
Recognised by students as a trusted, relevant brand. Use the badge on your website, campaigns, and social channels for a clear competitive edge in a crowded market.
✓ Unifresher Recommended400+ campaigns. Across every sector that matters to students.
We target by how students actually live.
Our Student Targeting Data is built from the ground up, refined campaign by campaign, and exclusive to Unifresher. It does not come from a third-party tool. Every Unifresher campaign is supported by proprietary student location data unavailable on any other platform.
- Geo-targeted to specific UK university cities and catchment areas
- Timed to the student calendar, from Freshers through to finals and graduation
- Course and subject-level targeting for graduate recruitment campaigns
- Retargeted across paid social for second-touch conversion
- Every campaign adds to our data. Each new campaign benefits from 10 years of student insight.
Audience breakdown
Questions from marketing teams.
Answers to what we get asked most before a first campaign.
How do you guarantee KPI delivery?
What is the minimum campaign budget?
What does a Full Site Takeover look like for a student on the site?
Can I target specific university cities or campuses?
What reporting do we receive during a campaign?
How does Unifresher's targeting compare to Meta or Google?
When is the best time to run a student marketing campaign?
Can agencies book campaigns on behalf of clients?
Ready to reach 2 million students?
Schedule a call with our partnership team. We will put together a proposal with guaranteed KPIs before you commit to anything.