Has anyone else been stalking Molly-Mae’s perfect Instagram ever since she left the Love Island villa last year? ‘There can be no denying that this show has the potential to catapult anyone (well, anyone above a 9/10) into superstardom if done right. From clothing brand deals to TV show appearances, we will reveal the most staggering success stories of your favourite ex-islanders, based on the biggest brand deals they’ve landed.
Last year’s Love Island winner has made sure to preserve her street cred as well as multiplying that juicy 25k prize money. Last year, she broke records after she became the fastest millionaire islander ever: not long after leaving the villa with her crown, she became the face of MissPap with her own fashion collection, reportedly being paid a HUGE £1 million. The range included a selection of clothes, shoes and bags; this was such a success that she already released a second edit in January. Not only this, Amber apparently can earn up to £10,000 per Instagram post. We clearly need to up our selfie game.
Molly-Mae Hague and Tommy Fury
Despite being a runner-up in Series 5 of the show, Molly-Mae practically burst out the villa and straight into a life of fame and success. At only 21 years old and with 4.8 million followers, the star has built an empire from clothing deals and Instagram sponsorships while maintaining her adorable relationship with fellow islander, Tommy Fury. Last year alone, she bagged a £500,000 year-long deal with online fashion retailer, PrettyLittleThing. She has since had this contract extended by six months. The mind-blowing thing about this is, it was reported in a Channel 4 documentary that she turned down a collaboration with rival, Missguided, who were offering £350,000 and an £80,000 Range Rover thrown in. In addition, Molly-Mae has partnered with Beauty Works and launched her own fake tan company, filter by Molly-Mae, which is being exclusively sold on PrettyLittleThing. Meanwhile, although Tommy is still dedicated to his pre-Island boxing career, he still celebrated his own fashion edit last year with boohooMAN, said to be worth a six-figure sum. In an interview for the brand, Tommy stated “we’re proud of each other; we’re both doing marvellous things and we couldn’t be happier.” These guys know what they’re doing!
Olivia Buckland and Alex Bowen
As one of the original iconic couples, this couple from Series 2 have well and truly nailed post-villa life. The couple met back in 2016 and have not only got married but have also accumulated a net worth of approximately £4.5 million. How did they do this, you ask? Alex became a model for BoohooMAN, Gym King and Hype, which earned him deals around £200,000 and raked in more than £700,000 from club appearances. Olivia, on the other hand, has scored clothing collabs with In The Style and MissPap, £200,000 from TV presenting, and modelled for Rocky Star. This is all massively impressive, but her main income actually comes from Instagram. In February 2020, she is said to have banked an estimated £346,500 from advertisements alone. Their latest success story is the launch of their clothing line Exempt Society, which is predicted to bring in around a staggering £950,000 in the next two years. These two bring a whole new meaning to the term power couple!
Megan Barton Hanson
Her infamous appearance on the show in 2018 does not seem to have affected Meg’s popularity and success throughout the years. To start with, she became a PrettyLittleThing ambassador in 2018, has appeared on Celebs Go Dating and has partnered multiple times with Ann Summers, just to name a few. She is currently Director of the Pleasure Positivity Project and has created her ‘Megan Loves’ edit, which is a selection of her top picks from the brand. Her confidence and proud sexuality have recently led her to launch an Only Fans account, which has unsurprisingly skyrocketed in popularity. According to data sourced from the highest celebrity earners with a profile, Meg could have already earned over £800,000. She charges £19 a month or £53 for a three-month subscription. She offers private intimate content, such as photos, live streams, private chats or videos. If these figures are accurate, this makes her the richest star from the 2018 series!
Also, from Series 5, Irish beauty Maura became a sensation in the villa thanks to her confidence and open approach to intimacy. Hence, her whopping £500,000 deal with Ann Summers to create the Ann Summers x Maura lingerie collection in 2019, which was a dream come true”, according to her post on Instagram. Shortly after leaving the villa, Maura also managed to bag a collab with boohoo.com, which was rumoured to be a similar amount. Therefore, it’s no surprise that Maura is now a millionaire after also earning £150,000 for her Dancing on Ice appearance and 200k from luxury tanning brand Bellaminta in addition to her most recent range from the beauty brand Inglot. We can hardly keep up, Maura.
So, seeing as Love Island won’t be returning until 2021, I think it’s safe to say that we will still be obsessing over these beautiful, successful people for a long while yet. Check out our ultimate Love Island Rich List if you still haven’t had your fix of our favourite reality show!