If you’ve been anywhere near ITVBe over the last few years – or if your TikTok FYP has a thing for Essex accents and contour, you’ll know Ella Rae Wise. She’s glamorous, outspoken and has a knack for keeping everyone hooked – whether that’s stirring the pot on TOWIE or causing waves in the Celebrity Big Brother House. But there’s more to Ella than just reality TV drama. From her actual net worth and career moves to her luxury lifestyle, beauty secrets and what’s next for her – here’s your ultimate guide to Ella Rae Wise.
Who exactly is Ella Rae Wise?
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Ella Rae Wise first strutted into our lives in 2019 when she joined the cast of The Only Way is Essex (TOWIE). Before that, she was a hairdresser from Essex who’d been scouted through Instagram – and clearly, the producers saw star power. Born on 12th July 2000 in Havering, she attended Frances Bardsley Academy for Girls and grew up living the full Essex experience.
Since TOWIE, she hasn’t stayed in one lane. Ella’s TV CV includes appearances on:
- Celebrity Ex on the Beach (2000) – because what’s reality TV without a little romantic chaos?
- The Challenge UK (2023) – proving she’s more than just glam; she’s competitive too!
- Celebrity Big Brother (2025) – which really shot her back into the headlines.
Her bubbly but sometimes fiery personality has made her a favourite among fans anda go-to for producers who need to spice up a cast list.
What is Ella Rae Wise’s net worth?
So, the thing everyone wants to know – how much is Ella Rae Wise actually worth?
Most estimates put her net worth at around £500,000. This is pretty impressive for someone still in her mid 20s, And it’s not just TV appearances lining her pockets – she has multiple income streams that are likely to boost her net worth further in the coming years. These include reality TV shows, brand partnerships and sponsored content on Instagram, and her own business – a fashion brand called BEMEÈ, which she’s been keen to push in recent years.
In fact, for her stint in Celebrity Big Brother 2025, she reportedly took home just £20,000, making her the lowest-paid contestant that year. But according to sources, she didn’t join for the cash – rather the exposure her brand would get in front of a prime-time audience. Smart move if you ask us.
Her luxury lifestyle
Ella doesn’t exactly blend into the background when it comest to her style or spending habits. She’s been spotted driving a £190,000 pink Porsche (because why wouldn’t you?) and rocking a £3,800 designer bracelet.
Her instagram is a mix of sunkissed holiday pics, expensive nights out and behind-the-scenes glimpse of her brand. She’s also known for putting her own spin on Essex style – lots of co-ords, statement heels, and the kind of glam that wouldn’t survive a drizzly walk to Tesco.
Ella’s beauty secrets and glow ups
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Ella is pretty open about her beauty journey. Over the years, she’s had:
- Babytox (botox for a subtle lifts)
- Chin fillers for her jawline
- Breast augmentation
- Microblading for perfect brows
- Lip blush (more permanent lipstick looks)
- Dental bonding
But her main glow up is her skincare. She advocates for cult favourite Weleda Skin Food as a makeup primer. She’s also really into journalling and mindfulness to keep her mental health in check and continue glowing from within.
Ella Rae Wise’s love life and headlines
From on-screen flings to public breakups, Ella’s love life has made its fair share of headlines. Her most recent split from Dan Edgar was a hot topic on Celebrity Big Brother, where she opened up about dealing with heartbreak and anxiety.
She’s also hinted that her romantic history has shaped her tough, independent image – though friends say she’s still a big romantic at heart.
Her BEMEÈ fashion brand
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If there’s one thing Ella’s made clear, it’s that she doesn’t want to be just another ex-reality star drifting between TV gigs. Her brand BEMEÈ is her passion project – a women’s fashion line aimed at mixing trendy, statement pieces with everyday wear.
The brand’s exposure during CBB was a strategic push, with Ella herself admitting that getting in front of millions of viewers could do wonders for sales.
Is Ella quitting TOWIE?
After Celebrity Big Brother, Ella posted an Instagram caption that read “Over & outttt”, sparking rumours she might be leaving TOWIE behind for good. Sources have suggested that Love Island producers are interested in bringing her into the villa for a future series – something that could catapult her to a whole new level of fame.
If true, this would be one of the biggest career switches we’ve seen in the Essex reality world.
Whether you’re a fan of her no-filter honesty, her unapologetic style, or her entrepreneurial hustle, Ella Rae Wise knows how to stay relevant. She’s proof that reality TV can be more than fleeting fame – it can be a launchpad for building a brand, making money and keeping your name in the headlines.
And if the rumours are true about her next moves? Let’s just say…the villa might not be ready for her.
FAQs on Everything You Need to Know About Ella Rae Wise
Ella’s net worth is estimated to be around £500,000, thanks to her TV appearances, brand partnerships, and her own fashion label, BEMEÈ.
Surprisingly, she was the lowest-paid housemate that year, taking home about £20,000. She joined mainly for the publicity boost for her fashion brand.
She’s been a regular on The Only Way Is Essex since 2019, plus appearances on Celebrity Ex on the Beach (2022), The Challenge UK (2023), and Celebrity Big Brother (2025).
That’s up in the air. After CBB, she hinted she might be done with the show, and there are even whispers she could be heading to Love Island.
Yes — she runs BEMEÈ, a women’s fashion brand she’s been pushing hard since her CBB stint.
She was born on 12 July 2000, which makes her 25 in 2025.