Few Love Island contestants have managed to keep the public’s attention quite like Maura Higgins. She burst into the villa in 2019 as a bombshell from Ballymahon, Ireland, and within weeks she’d gone from relative unknown to one of the UK’s most talked-about reality stars. Unlike many ex-Islanders whose fame fades after a flurry of Instagram ads, Maura has managed to stay in the spotlight, evolving into a TV presenter, brand ambassador, model, and businesswoman.
Her mix of quick wit, unapologetic confidence, and a surprisingly down-to-earth streak has made her relatable as well as aspirational—and that combination has proven to be a money-maker. But how much is Maura actually worth now? And what are the secrets behind her sustained career success? Let’s break it down.
Life before Love Island – who is Maura Higgins?
Before she was a reality star, Maura Higgins was already living a bit of a jet-set lifestyle. Born on 25 November 1990, she grew up in County Longford, Ireland, and initially trained as a hairdresser. But a knack for networking and an interest in motorsport led her into promotional modelling. She spent several years as a “Monster Girl” for Monster Energy, travelling to Formula One and motocross events worldwide.
A viral clip of her working at a drifting event in Abu Dhabi first got people talking online, and this visibility eventually led to her being cast on Love Island. When she arrived in the villa during season five, she instantly became a fan favourite thanks to her hilarious one-liners, fearless flirting, and refreshingly honest approach to dating. She didn’t win the show, but she made it all the way to the final—and arguably walked away as one of the most marketable contestants of the series.
Life after Love Island- from influencer to presenter
For many ex-Islanders, the post-show path is straightforward: sign a few fast-fashion deals, do a club appearance tour, and then fade into obscurity. Maura took a different approach. She embraced the influencer world, yes, but she also branched out quickly into TV work, becoming a guest presenter on This Morning, landing a spot on Dancing on Ice, and later taking on hosting duties for Love Island USA: Aftersun.
In 2021, she joined the judging panel for Glow Up Ireland, showing off a more polished and professional side. She also tried her hand at reality competition again in Cooking with the Stars and, in 2024, entered the I’m a Celebrity… Get Me Out of Here! jungle, reminding viewers that she still has that sharp wit and quick tongue that made her famous.
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These appearances not only kept her relevant but allowed her to be seen as more than just a former dating show contestant. She positioned herself as a full-fledged TV personality—an important step for building a lasting brand.
What is Maura Higgins’ net worth?
Maura’s net worth is currently estimated between £3.2 million and £4.6 million. While estimates vary depending on the source, most agree she is in the multi-millionaire bracket thanks to a combination of TV contracts, brand deals, social media earnings, and business ventures.
Her company, The Flutter Effect Ltd, reported profits of around £152,000 in 2022, but this is just one slice of her income. Some reports suggest she can command £30,000 or more for a single Instagram post—a figure that makes sense given her loyal 3.5 million+ follower base.
If you take the mid-range figure of around £4 million, it puts her among the top 10 most financially successful Love Island alumni, ahead of many former winners.
How does Maura Higgin’s make her income?
One of Maura’s biggest income streams is brand partnerships. She has signed lucrative contracts with Ann Summers (reportedly worth around £150,000 per year), L’Oréal, Boohoo, Primark, MAC Cosmetics, and other high-profile brands. Her Ann Summers lingerie campaigns in particular were widely publicised and praised for their inclusivity.
She’s also leveraged her personal brand into product lines, launching her own range of false eyelashes, False Flutters, and collaborating on limited edition beauty items. These ventures appeal to her largely female fanbase and tap into her glamorous image.
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Social media remains a cash machine for Maura. Sponsored posts, affiliate links, and YouTube content collectively bring in an estimated $42,000 to $79,000 a month—that’s between £33,000 and £62,000 in UK currency. Annually, this works out to roughly $476,000 to $652,000.
On the TV side, she continues to earn from presenting and guest roles. While these fees vary by project, they keep her visible and open the door to even more commercial work.
Casa A’Maura – her million-pound home
In 2024, Maura bought her dream property—a five-bedroom mansion in Essex worth around £1.15 million. Nicknamed Casa A’Maura, the home has become a regular feature on her Instagram, from interior décor updates to garden makeovers. She’s clearly invested in making it a personal haven, with bouclé sofas, statement lighting, and even a dedicated glam room.
It’s also a smart financial move. Owning property in the Essex commuter belt is a strong long-term investment, and given her business sense, it wouldn’t be surprising if she added more real estate to her portfolio in the future.
Maura’s unique brand
Part of Maura’s ongoing success comes down to her ability to balance aspirational glamour with an approachable, no-nonsense personality. She’s as comfortable posting a Vogue-worthy modelling shot as she is making a self-deprecating joke on TikTok. This versatility has kept her audience engaged for years, avoiding the burnout that often hits reality stars who rely solely on curated perfection.
She’s also careful about which opportunities she accepts. While she works with plenty of big brands, she hasn’t flooded her feed with low-quality promotions. That selectiveness reinforces her value and means her audience trusts her recommendations—something brands will pay extra for.
FAQs on Maura Higgins' net worth and everything there is to know
It’s estimated between £3.2 million and £4.6 million, with income from TV work, brand deals, social media, and her business ventures.
She’s believed to earn £30,000 or more for a single sponsored post, with total monthly social media income between £33,000 and £62,000.
She’s the sole director of The Flutter Effect Ltd and has launched her own lash brand, False Flutters.
She’s been on Dancing on Ice, Cooking with the Stars, Love Island USA: Aftersun, Glow Up Ireland, and I’m a Celebrity… Get Me Out of Here! in 2024.
She lives in a five-bedroom mansion in Essex, nicknamed Casa A’Maura, which she bought in 2024 for around £1.15 million.