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Indicative student poll

Which factor matters most when you are choosing a place to live?

Price and affordability was the clear leading answer at 48%, followed by the quality of the property at 24%. Distance to university and who you are living with were tied at 14% each.

21 responses Instagram Stories 17 August 2026 Reviewed by Connor Steele

How did students answer?

Respondents selected one option from four. Percentages are calculated from 21 responses and rounded to whole numbers.

Price and affordability10 responses
48%
Quality of the property5 responses
24%
Distance to university3 responses
14%
Who you are living with3 responses
14%

What does this result suggest?

Within this indicative sample, affordability was the strongest single factor in housing decisions, while property quality came second.

Affordability led clearly

Price and affordability was selected by 48% of respondents, twice the share that selected property quality.

Property quality was second

Five respondents selected quality of the property, equivalent to 24%.

Location and housemates tied

Distance to university and who you are living with each received three responses, or 14%.

Why this result matters

The percentages show what respondents selected. The wider value comes from considering what those choices may reflect in real student housing decisions.

Affordability being the most selected factor may reflect the pressure housing costs place on a student budget. Rent is usually one of the largest regular costs students face, so even desirable features such as a better property, a shorter journey to campus or a preferred group of housemates may become secondary when the price feels too high.

Within this poll, property quality was still the second most selected answer. That suggests respondents were not necessarily thinking about cost in isolation. A lower price may be attractive, but students may also be weighing what they receive for that rent, including the condition of the property, room quality, communal space, bills, facilities and the overall sense of value for money.

Distance to university and who respondents would live with received fewer selections when people were asked to choose a single most important factor. That does not mean those considerations are unimportant. One possible interpretation is that affordability acts as a threshold decision: if a property is outside a student's budget, other benefits may not be enough to make it a realistic option.

This result is based on an indicative Instagram poll of 21 respondents, so it should be treated as a snapshot of this audience rather than evidence of how all UK students choose accommodation. A larger structured study would be needed to test whether the same pattern holds across different cities, budgets, university years and accommodation types.

How to report this finding

“48% of respondents to an indicative Unifresher Instagram poll said price and affordability was the factor that mattered most when choosing a place to live.”

How was this poll collected?

This was a quick audience poll designed to provide an indicative snapshot from people reached through the Unifresher Instagram audience.

Exact question
Which factor matters most when you are choosing a place to live?
Answer options
Price and affordability; Distance to university; Quality of the property; Who you are living with
Responses
21 total responses. Raw counts are shown alongside every percentage.
Audience
People who viewed and responded to the poll through the Unifresher Instagram audience.
Collection method
Unifresher Instagram Stories. Respondents selected one of four fixed answer options.
Calculation
Percentages were calculated directly from the raw response totals and rounded to whole numbers. No weighting or adjustment was applied.
Verification
The four response counts were checked against the stated total of 21 responses before publication.
Representation
Indicative audience poll. The result reflects respondents to this Unifresher poll and is not statistically representative of all UK university students.
Editorial independence
No commercial partner directed or influenced the question, answer options, analysis or interpretation shown on this page.
Reuse and licensing
Published aggregate findings may be quoted with attribution. Contact the Unifresher press team before republishing a full chart, graphic or substantial extract. See Data Hub reuse and citation guidance.

Cite this result

48% of respondents said price and affordability was the factor that mattered most when choosing a place to live. Source: Unifresher Student Accommodation Priorities Poll, 2026. 21 responses via Instagram Stories, collected 17 August 2026. Indicative poll. unifresher.co.uk/data-hub

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