Affordability led clearly
Price and affordability was selected by 48% of respondents, twice the share that selected property quality.
Price and affordability was the clear leading answer at 48%, followed by the quality of the property at 24%. Distance to university and who you are living with were tied at 14% each.
Respondents selected one option from four. Percentages are calculated from 21 responses and rounded to whole numbers.
Within this indicative sample, affordability was the strongest single factor in housing decisions, while property quality came second.
Price and affordability was selected by 48% of respondents, twice the share that selected property quality.
Five respondents selected quality of the property, equivalent to 24%.
Distance to university and who you are living with each received three responses, or 14%.
The percentages show what respondents selected. The wider value comes from considering what those choices may reflect in real student housing decisions.
Affordability being the most selected factor may reflect the pressure housing costs place on a student budget. Rent is usually one of the largest regular costs students face, so even desirable features such as a better property, a shorter journey to campus or a preferred group of housemates may become secondary when the price feels too high.
Within this poll, property quality was still the second most selected answer. That suggests respondents were not necessarily thinking about cost in isolation. A lower price may be attractive, but students may also be weighing what they receive for that rent, including the condition of the property, room quality, communal space, bills, facilities and the overall sense of value for money.
Distance to university and who respondents would live with received fewer selections when people were asked to choose a single most important factor. That does not mean those considerations are unimportant. One possible interpretation is that affordability acts as a threshold decision: if a property is outside a student's budget, other benefits may not be enough to make it a realistic option.
This result is based on an indicative Instagram poll of 21 respondents, so it should be treated as a snapshot of this audience rather than evidence of how all UK students choose accommodation. A larger structured study would be needed to test whether the same pattern holds across different cities, budgets, university years and accommodation types.
“48% of respondents to an indicative Unifresher Instagram poll said price and affordability was the factor that mattered most when choosing a place to live.”
This was a quick audience poll designed to provide an indicative snapshot from people reached through the Unifresher Instagram audience.
48% of respondents said price and affordability was the factor that mattered most when choosing a place to live. Source: Unifresher Student Accommodation Priorities Poll, 2026. 21 responses via Instagram Stories, collected 17 August 2026. Indicative poll. unifresher.co.uk/data-hub
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