They started as a GTA Online crew in 2013. Twelve years later they have over 155 million combined YouTube subscribers, two physical clothing stores, a fried chicken restaurant chain, a vodka brand, a cereal brand, a Netflix documentary, a Netflix reality series, a Wembley Stadium charity match that raised £4.7 million, and a new CEO of their entertainment company appointed in January 2026. The Sidemen are the most commercially successful YouTube collective Britain has ever produced, and when Vikkstar confirmed publicly that all group revenues are split equally between the seven members, it reframed the net worth conversation entirely. Seven men who started making FIFA videos in their bedrooms built something that has made all of them rich, and one of them genuinely, transformatively so.
KSI (JJ Olatunji): The Outlier
Estimated net worth: £75-100 million
KSI is in a different financial category to every other member of the group, and has been for some time. His net worth sits somewhere between £75 million and £100 million depending on how you value his Prime Hydration equity, which is the variable that could push the figure far higher or settle it lower depending on the brand’s trajectory.
The Prime story: he co-founded the drink with Logan Paul in January 2022. It generated $250 million in first-year revenue, $1.2 billion in 2023, and then contracted sharply, with UK revenue dropping 71 percent in 2024 and bottles appearing in Tesco clearance bins for 31p that had previously resold for £100. His reported 20 percent stake means the equity value swings dramatically with the brand’s fortunes. The launch of Prime Protein and Prime Shakes in January 2026 suggests the brand is diversifying rather than collapsing, but the peak valuation is not what it was.
Beyond Prime: two UK Albums Chart number ones, 11 top-ten singles, a BRIT Billion Award in 2024 for surpassing one billion UK streams, Misfits Boxing (the promotion company he co-founded), a permanent judge seat on Britain’s Got Talent from 2026, and Lunchly. Forbes ranked him second on their Top Creators list for 2023 with estimated earnings of $24 million that year alone. He and Miniminter met at Berkhamsted School and originally disliked each other enough to get into a physical fight before teachers intervened. That friendship has made both of them multi-millionaires.
Vikkstar123 (Vikram Barn): The Smart Money
Estimated net worth: £20-25 million
Vikkstar is the second-wealthiest Sidemen member by most estimates, and his wealth is the most interesting from a structural perspective. He built it not through a single viral moment or a Prime-style business gamble but through consistent content output combined with genuinely smart investments.
His co-ownership of the London Royal Ravens Call of Duty esports franchise is the asset that most distinguishes him from his peers. Esports team valuations have fluctuated but remain in the multi-million pound range for franchised League spots. His music career as a DJ and producer, with collaborations including Alan Walker and Dash Berlin, adds royalty income. His early Minecraft content era, in which he was reportedly uploading up to three videos daily at peak, built the audience base that everything else is leveraged from. He was diagnosed with Crohn’s disease in early 2024, which he disclosed openly on a Sidemen video. He married his longtime partner Ellie Harlow in Malta in 2023.
Miniminter (Simon Minter): The Consistent One
Estimated net worth: £12-15 million
Simon is KSI’s oldest friend in the group, the two having met at Berkhamsted School before either had any meaningful online presence. His financial position reflects his approach: consistent, professional, multi-platform. He runs his own YouTube channels alongside the group’s content, co-hosts the What’s Good podcast with Harry Lewis, and previously admitted he made over a million pounds from running a Minecraft server. He married singer Talia Mar in Tuscany in June 2023. His equal share of Sidemen group revenues, from a portfolio that now generates an estimated £37 million annually across channels and business ventures, sits alongside his individual income from his personal channel and podcast brand.
W2S (Harry Lewis): The Youngest, The Quietest Online
Estimated net worth: £10-15 million
Harry joined the Sidemen in January 2014 at 16, after Zerkaa met him at a FIFA gaming event in New York City, making him the youngest and last to join the founding era group. His personal YouTube channel has over 16 million subscribers and has not had a solo upload since 2020. He appears consistently in Sidemen group content but has effectively retired from individual content creation. The equal profit split from the group’s business ventures means his financial position is not dependent on his individual content output.
The most famous financial story attached to Harry is the MrBeast challenge in 2022, where he won $2.5 million by keeping his hand on a private jet the longest. He then gifted the prize money to his siblings.
Zerkaa (Josh Bradley): The Business Brain
Estimated net worth: £10-15 million
Josh is widely described as the operational and strategic mind behind the group’s business decisions. He oversees content planning and was instrumental in building the Sidemen from a YouTube collective into a multi-channel enterprise with physical retail presence and a streaming deal with Netflix. His personal channel has around 4.7 million subscribers, making him one of the smaller solo channels in the group, but his value to the operation is structural rather than subscriber-driven. He has been responsible for the concepts behind some of the group’s most successful and ambitious videos.
Behzinga (Ethan Payne): The Transformation Story
Estimated net worth: £5-10 million
Ethan’s public profile over the past several years has been defined by his physical and mental health journey as much as his content. His documentary How to Be Behzinga addressed his struggles with depression and alcoholism candidly, and he has since become the Teenage Cancer Trust’s first Content Icon ambassador. His fitness transformation from overweight gamer to marathon runner became a narrative that extended his audience well beyond the Sidemen’s core gaming demographic. He is the only Sidemen member with a child. His individual YouTube channel sits at approximately 4.9 million subscribers.
TBJZL (Tobi Brown): The Most Underrated
Estimated net worth: £5-10 million
Tobi is consistently described as the nicest member of the group, and his financial profile reflects a quieter approach to building wealth. He co-founded streetwear brand ILLVZN in 2019, which has built genuine traction within UK youth culture without requiring celebrity endorsement to sustain itself. He serves as an executive producer on Inside, the Sidemen’s reality series that transferred from YouTube to Netflix. He manages team VZN FC in the Baller League UK six-a-side football competition on Sky Sports. His personal channel has around 5 million subscribers. Born in Hackney in 1993, he and Josh (Zerkaa) have been childhood friends and are by some distance the closest pre-existing friendship in the group.
The Business Empire Behind the Individual Wealth
The equal-split model is the structural fact that makes the Sidemen conversation unusual. Vikkstar has confirmed it publicly: all seven members share group revenues equally regardless of individual subscriber count or contribution to any particular video. That means Harry Lewis, who has not uploaded solo content in over five years, receives the same group share as KSI who has worked continuously across multiple ventures.
The Sidemen Clothing operation generates an estimated £5-7 million in annual revenue with two physical stores, one at Bluewater in Kent and one at the Bullring in Birmingham, plus the dominant e-commerce channel. Sides, the fried chicken restaurant chain, adds hospitality revenue. XIX Vodka, launched in 2022, adds beverages. Best Cereal, launched in 2024 in partnership with Tesco, adds consumer goods. Side+, the subscription app, adds recurring digital income. The charity match series has raised millions across its annual editions, including £4.7 million from the 2025 Wembley iteration.
Since January 2026, Sidemen Entertainment has a CEO in Victor Bengtsson, signalling a formalisation of the business structure that suggests the group is building toward the kind of institutionalised operation that survives individual members’ careers rather than depending on all seven remaining active simultaneously.
FAQ
What is the Sidemen’s combined net worth? The Sidemen’s combined individual net worth is estimated at around £150-200 million when including KSI’s substantially higher personal figure. The group’s business empire, including Sidemen Clothing, Sides restaurants, XIX Vodka, Best Cereal and Side+, is valued at over £125 million across all ventures.
Who is the richest Sidemen member? KSI is by a significant margin, with a personal net worth estimated between £75 million and £100 million, driven primarily by his reported 20 percent stake in Prime Hydration alongside his music career, Misfits Boxing and television work.
Do the Sidemen split their earnings equally? Yes. Vikkstar has confirmed publicly that all seven members split group revenues equally. This means shared income from the Sidemen YouTube channels, the business ventures including Sidemen Clothing, Sides, XIX Vodka, Best Cereal and Side+, is divided seven ways regardless of individual content output.
Which Sidemen member has the most YouTube subscribers on their personal channel? KSI has the most individual subscribers with over 24 million on his main channel, followed by W2S with 16 million despite not uploading solo content since 2020. Miniminter has around 10.5 million and Vikkstar123 around 7.5 million across his channels.