90% selected instagram and tiktok. 10% selected word of mouth from friends; 0% selected university emails; and 0% selected local facebook groups.
How all 20 respondents answered
Respondents selected one answer from four options.
Percentages are based on the published response counts. Where whole-number percentages are shown, totals may differ slightly from 100% because of rounding.
City discovery is overwhelmingly social and platform-led in this sample
Short-form social dominates
Eighteen respondents selected Instagram and TikTok.
Friends still play a role
Two respondents selected word of mouth.
Two channels received no votes
University emails and local Facebook groups were not selected by any respondent.
Student information needs to reach people where they already spend time
Instagram and TikTok receiving 90% of responses indicates that visual social platforms were the dominant discovery route within this sample.
The recruitment route matters: this poll was itself collected through Instagram Stories, so the people reached were already active within an Instagram audience. The zero responses for other channels should therefore be interpreted carefully.
How to report this poll accurately
Keep the response base and indicative audience label attached to the headline finding.
How this poll was recorded
- Question
- How do you actually find out about things happening in your city as a student?
- Responses
- 20 total responses
- Date recorded
- 3 August 2026
- Collection
- Instagram Stories
- Evidence label
- Indicative first-party Unifresher audience poll
This is an audience poll rather than a population survey. It is useful as a snapshot of the respondents who took part and should not be described as representative of every UK university student.
Questions readers ask next
What was the most common answer?
90% selected “Instagram and TikTok”, making it the largest answer in this poll.
How many respondents chose the top answer?
18 of 20 respondents selected “Instagram and TikTok”.
What was the second most selected answer?
10% selected “Word of mouth from friends”, equal to 2 responses.
Is this representative of all UK students?
No. This is an indicative Unifresher audience poll with 20 responses, not a nationally representative student survey.
How should this result be reported?
Keep the 20-response base, collection date and indicative-audience label attached to the finding.
Explore more student attitudes
Cite this poll
Unifresher poll, “How do you actually find out about things happening in your city as a student?”, 20 responses, recorded 3 August 2026. Unifresher Data Hub.
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