Social platforms dominated
Instagram and TikTok were selected by 90% of respondents, making them by far the most common way this group found out about things happening in their city.
How do you actually find out about things happening in your city as a student?
Instagram and TikTok dominated this poll, selected by 90% of respondents. The remaining 10% relied on word of mouth from friends, while university emails and local Facebook groups received no responses.
90%
Instagram and TikTok were the main discovery route
Eighteen of the 20 respondents said they find out about things happening in their university city through Instagram and TikTok.
How did students answer?
Respondents selected one option from four. Percentages are calculated from 20 responses and rounded to whole numbers.
-
Instagram and TikTok18 responses90%
-
Word of mouth from friends2 responses10%
-
University emails0 responses0%
-
Local Facebook groups0 responses0%
Base: 20 responses, raw counts shown
Collected through Unifresher Instagram Stories · 3 August 2026
What does this result suggest?
Within this small indicative sample, discovery was concentrated around social platforms and personal recommendations rather than university or local community channels.
Formal channels did not feature
No respondents selected university emails or local Facebook groups. In this poll, students were much more likely to rely on social content or friends.
100%
Every response went to social media or friends
All 20 respondents selected either Instagram and TikTok or word of mouth. This is an editorial calculation combining two poll options, not a separate question.
How was this poll collected?
This was a quick audience poll designed to provide an indicative view from respondents reached through Unifresher.
- Exact question
- How do you actually find out about things happening in your city as a student?
- Answer options
- Instagram and TikTok, Word of mouth from friends, University emails, Local Facebook groups
- Responses
- 20 total responses. Raw counts are shown alongside every percentage.
- Fieldwork date
- Monday 3 August 2026
- Audience
- People who viewed and responded to the poll through the Unifresher Instagram audience.
- Collection method
- Unifresher Instagram Stories. Respondents selected one of four fixed answer options.
- Calculation
- Percentages were calculated directly from the supplied raw response totals and rounded to whole numbers. No weighting or adjustment was applied.
- Verification
- The four supplied response counts were checked against the stated total of 20 responses before publication.
- Representation
- Indicative audience poll. The result reflects respondents to this Unifresher poll and is not statistically representative of all UK university students.
- Editorial independence
- No commercial partner directed or influenced the question, answer options, analysis or interpretation shown on this page.
Reviewed by Connor Steele. Data totals, calculations, methodology wording and editorial interpretation reviewed for Unifresher on 4 August 2026.
Read the full Unifresher research methodologyCite this poll
Keep the sample size, fieldwork date and indicative poll description with the finding.
90% of respondents said they find out about things happening in their city through Instagram and TikTok. Source: Unifresher Student City Discovery Poll, 2026. 20 responses via Instagram Stories, collected 3 August 2026. Indicative poll. unifresher.co.uk/data-hub
Explore more student insight
Browse more Unifresher research on student cities, university life and how students discover what is happening around them.
Copied to clipboard