45.5% selected “Cheaper everyday products”. 27.3% selected “Flexible payment options”; 15.6% selected “Student-specific advice and content”; and 11.7% selected “Better loyalty and rewards”.
How all 77 respondents answered
Respondents selected one answer from four options.
Percentages are based on the published response counts. Where whole-number percentages are shown, totals may differ slightly from 100% because of rounding.
Students want brands to help with everyday costs
Cheaper everyday products lead
45.5% chose cheaper everyday products, the largest group in this poll.
Price and payments dominate
72.7% (56 of 77) chose either cheaper everyday products or flexible payment options.
Content and rewards matter less
15.6% chose student-specific advice and content, and 11.7% chose better loyalty and rewards.
Brands that help students with costs are the ones students value
Students are bombarded with brand offers, but this poll suggests most value practical help with the cost of everyday life over content or loyalty schemes.
For brands, the message is clear: lower everyday prices and flexible ways to pay are what most respondents said would be useful right now. For students, it is a reminder to make the most of student discounts on the essentials.
How to report this poll accurately
Keep the response base and indicative audience label attached to the headline finding.
How this poll was recorded
- Question
- What is the most useful thing a brand could actually offer students right now?
- Responses
- 77 total responses
- Date recorded
- 5 October 2026
- Collection
- Unifresher audience poll
- Evidence label
- Indicative first-party Unifresher audience poll
This is an audience poll rather than a population survey. It is useful as a snapshot of the respondents who took part and should not be described as representative of every UK university student.
Questions readers ask next
What was the most common answer?
45.5% selected “Cheaper everyday products”, making it the largest answer in this poll.
How many respondents chose the top answer?
35 of 77 respondents selected “Cheaper everyday products”.
What was the second most selected answer?
27.3% selected “Flexible payment options”, equal to 21 responses.
Is this representative of all UK students?
No. This is an indicative Unifresher audience poll with 77 responses, not a nationally representative student survey.
How should this result be reported?
Keep the 77-response base, collection date and indicative-audience label attached to the finding.
Explore more student attitudes
Cite this poll
Unifresher poll, “What is the most useful thing a brand could actually offer students right now?”, 77 responses, recorded 5 October 2026. Unifresher Data Hub.
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