what is commercial dance

What is commercial dance?

Are you a fan of the Step Up films and those alike (who isn’t)? If so, commercial dance might just be the hobby you need to take up. But what exactly is commercial dance? We’ve got all the information you need to dance like your fav from Step Up.

Commercial dance emerged in the 1950s as a way for dancers to push against the strict constraints of traditional styles such as ballet and be free to experiment. Dancing to modern music, commercial dance incorporates moves from all genres including jazz, ballet, hip hop, breakdance, popping, krumping and street dance.

Mixing different styles of dance makes commercial dance versatile and eye catching whilst appealing to a wide audience, giving it a unique purpose to be used in music videos, films and even adverts to promote products. If you are an avid youtuber, you may have even come across the dance troop videos at dance competitions, all who are performing commercial dance. With commercial dance becoming ever the more popular, it is constantly evolving and broadening to include new popular moves.

Some key features which can be used to identify commercial dance include floor work and unpredictability as dancers are not moving to repetitive rhythms and will freely dance in contrasting directions and styles.

Where to learn commercial dance?

where to learn commercial dance
Source: Steezy

If you like the sound of commercial dance but are not yet confident to take an in-person class or just prefer the convenience of exercising from home, there are plenty of online classes you can follow along to; to get a taste of what taking a class would be like.

There is no doubt that YouTube has become our holy grail when looking for something to watch, and it is no different when it comes to commercial dance tutorials.  Although there are thousands to choose from, some of the most popular YouTube channels posting tutorial videos include Badass Babes Toronto, Brendon Hansford, Lyrik London, Kyle Hanagami and Hype Dance.

If you have checked out some of these videos and fancy attending some live online classes, then have a look at Pineapple Studios where they have various styles of commercial dance lessons, including ‘Sassy Commercial Fusion’, available to up to 100 persons and at prices between £6-8.

Steezy is another great option and is even conveniently available in app form. Steezy is a subscription service which allows you to unlock up to 12 different styles within commercial dance and at different levels from ‘brand new’ to ‘advanced’ so that you can work your way up at your own pace. The app also gives you some amazing features whilst watching the classes, such as enabling you to switch the angle you are watching at, play any section on loop, slow down the video and even use your camera so you can see yourself side by side the instructor!  So, if you are keen on learning commercial dance, sign up to Steezy’s 7-day free trial.

Source: Youtube

For those of you who like being thrown in the deep end, there are many in-person classes you can join depending on your area. If you are a student be sure to see if your Student Union offers commercial dance lessons, or even better, your University will most likely have a Dance Society hosting various classes and for a bargain.

There are also a number of famous studios offering various in-person lessons. For instance, City Academy is a renowned arts company with a number of openings in London. If you are really serious about getting to speed with learning commercial dance, you could even sign up to some short-term courses. Anna Fiorentini Stage & The City performance academy has an 11-week beginners commercial dance course you can sign up to in London for £198 or £158.40 with an extra 20% off for Early Bird tickets.

So, what are you waiting for – get your dance shoes on and bust out some moves to feel like the lead character of the next Step Up film!

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