Best Universities for Marketing in the UK 2027
University of Worcester tops our 2027 marketing ranking with 211 points, combining 95% teaching quality, 90% academic support and strong city and sustainability scores. Durham University comes second with 209 points and £35,500 graduate earnings. Bath Spa University is third with 203 points and 95% academic support. We ranked 88 UK universities offering marketing degrees across eight metrics: graduate earnings, teaching quality, student satisfaction, academic support, safety, cost of living, social life and sustainability.
Marketing graduate earnings range from £19,000 (Robert Gordon University, 26th) to £49,000 (Buckinghamshire New University, 49th). University of Gloucestershire (joint 13th) achieves 100% teaching quality. University of West London (joint 17th), St Mary's University Twickenham (joint 28th) and Liverpool Hope University (44th) all achieve 100% academic support. Bournemouth University (joint 30th) has the lowest academic support (65%) and lowest teaching quality (59%) of any marketing department in this field. University of Salford (38th) achieves only 64% teaching quality.
For how these universities compare across all subjects, see the Unifresher best universities overall ranking and our best universities for employability.
Marketing University Rankings 2027
| # | University | Grad Earnings | Satisfaction | Teaching Quality | Academic Support | Score |
|---|---|---|---|---|---|---|
| 1 | University of Worcester Worcester |
£30,000 | 79% | 95% | 90% | 211 |
| 2 | Durham University Durham |
£35,500 | 78% | 91% | 91% | 209 |
| 3 | Bath Spa University Bath |
£24,000 | 79% | 90% | 95% | 203 |
| 4 | University of Exeter Exeter |
£33,000 | 79% | 89% | 89% | 202 |
| 5 | University of Lincoln Lincoln |
£26,000 | 78% | 98% | 97% | 198 |
| 6 | York St John University York |
£25,000 | 80% | 92% | 92% | 196 |
| 7 | Bangor University Bangor |
£24,000 | 76% | 83% | 97% | 192 |
| 8 | Swansea University Swansea |
£28,000 | 79% | 70% | 89% | 191 |
| 8 | University of Plymouth Plymouth |
£27,000 | 75% | 90% | 96% | 191 |
| 9 | Edge Hill University Ormskirk |
£24,000 | 83% | 89% | 94% | 189 |
| 10 | University of South Wales Pontypridd |
£27,500 | 72% | 93% | 97% | 187 |
| 11 | University of the West of England, Bristol Bristol |
£27,000 | 74% | 84% | 95% | 184 |
| 12 | University of Bristol Bristol |
£32,000 | 73% | 87% | 90% | 183 |
| 13 | Canterbury Christ Church University Canterbury |
£25,000 | 73% | 87% | 99% | 177 |
| 13 | University of Gloucestershire Cheltenham / Gloucester |
£25,000 | 76% | 100% | 95% | 177 |
| 14 | Northumbria University, Newcastle Newcastle upon Tyne |
£26,000 | 74% | 78% | 85% | 175 |
| 15 | Nottingham Trent University Nottingham |
£28,000 | 76% | 85% | 94% | 172 |
| 15 | University of Liverpool Liverpool |
£27,000 | 71% | 90% | 95% | 172 |
| 16 | Glyndwr University, Wrexham Wrexham |
£19,500 | 74% | 81% | 87% | 169 |
| 16 | De Montfort University Leicester |
£25,000 | 70% | 84% | 90% | 169 |
| 17 | Cardiff Metropolitan University Cardiff |
£23,000 | 75% | 80% | 75% | 167 |
| 17 | University of West London London |
£24,000 | 72% | 95% | 100% | 167 |
| 18 | University of Bath Bath |
£35,500 | 80% | 90% | 90% | 166 |
| 19 | Manchester Metropolitan University Manchester |
£25,000 | 73% | 87% | 83% | 165 |
| 19 | Lancaster University Lancaster |
£29,500 | 82% | 89% | 94% | 165 |
| 20 | Royal Holloway, University of London Egham |
£30,000 | 74% | 83% | 92% | 163 |
| 20 | Arts University Bournemouth Bournemouth |
£24,500 | 83% | 86% | 86% | 163 |
| 21 | Liverpool John Moores University Liverpool |
£22,500 | 72% | 84% | 88% | 161 |
| 22 | University of Leeds Leeds |
£24,000 | 74% | 86% | 95% | 160 |
| 23 | Anglia Ruskin University Cambridge |
£29,000 | 70% | 86% | 88% | 159 |
| 24 | University of Essex Colchester |
£27,000 | 74% | 83% | 87% | 158 |
| 24 | Edinburgh Napier University Edinburgh |
£25,000 | 72% | 85% | 88% | 158 |
| 24 | Leeds Art University Leeds |
£19,500 | 86% | 98% | 97% | 158 |
| 25 | Leeds Beckett University Leeds |
£24,500 | 70% | 88% | 92% | 157 |
| 26 | Robert Gordon University Aberdeen |
£19,000 | 77% | 90% | 92% | 156 |
| 27 | Birmingham City University Birmingham |
£25,000 | 69% | 90% | 93% | 152 |
| 28 | University of East Anglia (UEA) Norwich |
£26,000 | 79% | 78% | 78% | 151 |
| 28 | University of Hertfordshire Hertfordshire |
£26,000 | 71% | 90% | 90% | 151 |
| 28 | St Mary's University, Twickenham Twickenham |
£25,000 | 80% | 100% | 100% | 151 |
| 29 | Sheffield Hallam University Sheffield |
£25,500 | 73% | 77% | 95% | 150 |
| 29 | University of York York |
£30,000 | 77% | 78% | 85% | 150 |
| 29 | Glasgow Caledonian University Glasgow |
£22,500 | 71% | 82% | 90% | 150 |
| 29 | University of Winchester Winchester |
£27,000 | 82% | 82% | 96% | 150 |
| 30 | Bournemouth University Bournemouth |
£26,500 | 71% | 59% | 65% | 149 |
| 30 | Falmouth University Falmouth |
£25,500 | 82% | 78% | 90% | 149 |
| 31 | Newcastle University Newcastle upon Tyne |
£30,000 | 75% | 74% | 81% | 148 |
| 31 | Keele University Newcastle-under-Lyme |
£26,000 | 81% | 82% | 89% | 148 |
| 31 | University of Derby Derby |
£27,000 | 74% | 88% | 92% | 148 |
| 32 | Coventry University Coventry |
£28,000 | 72% | 88% | 85% | 146 |
| 33 | University of Brighton Brighton |
£27,000 | 72% | 85% | 89% | 145 |
| 34 | University of Bedfordshire Luton |
£25,000 | 68% | 82% | 90% | 144 |
| 35 | Oxford Brookes University Oxford |
£26,500 | 74% | 75% | 84% | 142 |
| 35 | University of Chester Chester |
£24,000 | 78% | 91% | 97% | 142 |
| 36 | University of Greenwich London |
£26,000 | 69% | 81% | 85% | 138 |
| 36 | University of Sussex Brighton and Hove |
£30,000 | 77% | 88% | 88% | 138 |
| 37 | Kingston University Kingston upon Thames |
£27,500 | 71% | 83% | 90% | 137 |
| 38 | University of Salford Salford |
£25,000 | 73% | 64% | 77% | 133 |
| 39 | University of Southampton Southampton |
£28,000 | 76% | 90% | 96% | 128 |
| 40 | University for the Creative Arts Canterbury / Epsom / Farnham / Rochester |
£24,000 | 82% | 65% | 84% | 126 |
| 40 | Norwich University of the Arts Norwich |
£23,000 | 85% | 79% | 86% | 126 |
| 41 | Queen Mary University of London London |
£29,000 | 69% | 87% | 90% | 124 |
| 41 | University of East London London |
£26,500 | 68% | 99% | 94% | 124 |
| 42 | University of Portsmouth Portsmouth |
£28,000 | 77% | 86% | 93% | 122 |
| 43 | University of Leicester Leicester |
£28,000 | 73% | 75% | 90% | 121 |
| 43 | University of Strathclyde Glasgow |
£26,500 | 75% | 89% | 89% | 121 |
| 44 | Liverpool Hope University Liverpool |
£26,000 | 80% | 79% | 100% | 120 |
| 45 | Brunel University London Uxbridge |
£27,000 | 68% | 84% | 90% | 119 |
| 45 | University of Central Lancashire Preston |
£25,000 | 71% | 88% | 93% | 119 |
| 46 | University of Huddersfield Huddersfield |
£24,500 | 74% | 70% | 90% | 118 |
| 47 | University of Bradford Bradford |
£27,000 | 71% | 67% | 83% | 117 |
| 48 | Leeds Trinity University Leeds |
£25,500 | 78% | 87% | 90% | 114 |
| 49 | Buckinghamshire New University High Wycombe |
£49,000 | 70% | 88% | 83% | 112 |
| 50 | Middlesex University Middlesex |
£26,000 | 69% | 89% | 96% | 110 |
| 51 | Teesside University Middlesbrough |
£27,000 | 78% | 90% | 95% | 109 |
| 52 | University of Northampton Northampton |
£24,000 | 75% | 89% | 98% | 107 |
| 53 | University of Birmingham Birmingham |
£30,000 | 72% | 79% | 86% | 104 |
| 54 | Aston University Birmingham |
£27,000 | 75% | 79% | 91% | 97 |
| 54 | University of Stirling Stirling |
£26,000 | 78% | 82% | 82% | 97 |
| 54 | University of Chichester Chichester |
£28,000 | 80% | 90% | 95% | 97 |
| 55 | University of Westminster London |
£26,000 | 68% | 78% | 89% | 96 |
| 56 | Abertay University Dundee |
£28,000 | 72% | 81% | 85% | 95 |
| 57 | University College Birmingham Birmingham |
£27,000 | 79% | 85% | 95% | 92 |
| 58 | University of Hull Hull |
£25,000 | 76% | 79% | 96% | 89 |
| 59 | Staffordshire University Stoke-on-Trent |
£20,000 | 72% | 75% | 83% | 88 |
| 60 | University of Roehampton London |
£25,500 | 72% | 84% | 97% | 85 |
| 61 | University of Wolverhampton Wolverhampton |
£26,000 | 71% | 72% | 85% | 67 |
| 62 | London Metropolitan University London |
£26,000 | 66% | 75% | 80% | 60 |
| 63 | London South Bank University London |
£24,000 | 68% | 77% | 85% | 59 |
What the ranking tells you about studying marketing
Marketing is one of the most popular business degrees in the UK — offered at 88 universities in this ranking. The variation in industry connections, live brief experience, digital marketing infrastructure, placement partnerships and graduate outcomes across those 88 institutions is substantial. This ranking scores all 88 on eight consistent metrics and surfaces course delivery data that most marketing applicant guidance ignores.
Bournemouth University at joint 30th: the most significant course delivery concern in this field
Bournemouth University ranks joint 30th with 149 points and has the lowest teaching quality (59%) and lowest academic support (65%) of any marketing department in this entire 88-university ranking. No other institution in this field scores below 64% on teaching quality or below 75% on academic support. Bournemouth's marketing programme ranks 30th overall because its strong sustainability and social life scores partially offset the course delivery figures. For a vocational business degree where the quality of industry brief feedback, marketing strategy teaching and academic mentoring directly shapes graduate competence, 59% teaching quality and 65% academic support are the most important data points on this page for any applicant considering Bournemouth.
Buckinghamshire New University at 49th: £49,000 — the highest marketing graduate earnings in the UK
Buckinghamshire New University ranks 49th with 112 points and produces marketing graduates earning £49,000 — the highest in this ranking by £13,500 above the next-highest (Durham and Bath at £35,500). This is the same BNU placement-network earnings pattern seen in hospitality: BNU's marketing programme has well-established industry placement partnerships that give graduates access to premium marketing roles at major agencies and brand-side organisations at salaries well above the sector average. BNU ranks 49th because its safety, social life and sustainability scores are modest — not because of course quality concerns (88% teaching quality, 83% academic support are both above the field average). For students whose primary goal is accessing the highest-earning marketing roles quickly after graduation, BNU's placement network produces results that the ranking position does not communicate.
University of Gloucestershire (joint 13th) and St Mary's University Twickenham (joint 28th) achieve 100% teaching quality and 100% academic support respectively. Gloucestershire reaches 100% teaching quality at joint 13th — the only institution in this 88-university field to do so — alongside 95% academic support and £25,000 graduate earnings. St Mary's Twickenham achieves 100% on both metrics from joint 28th position, held there by low sustainability and social life scores rather than course quality. Both are less-prominent institutions whose course delivery scores represent the strongest measured student experience in the field — making them worth serious investigation by students who prioritise the quality of their marketing education over reputation alone.
CIM accreditation: the professional quality benchmark for marketing degrees
The Chartered Institute of Marketing (CIM) accredits marketing degree programmes in the UK. A CIM-accredited degree provides the educational foundation for CIM professional qualifications and membership, which are the standard professional credential for marketing practitioners. CIM membership is valued or expected by employers at major brands, agencies and marketing functions across all sectors. Not all marketing degrees hold CIM accreditation. Confirm CIM accreditation for your specific programme on the CIM website before applying. An accredited degree is the most important single quality check for marketing applicants — particularly for students aiming at brand management, marketing strategy or senior agency roles.
For a broader view of how these universities compare, see the Unifresher overall best universities ranking.
