The top 20 universities most targeted by Britain’s top 100 employers have been revealed in a new study released today. The report, conducted by High Fliers Research, examined which institutions attracted the largest number of top graduate recruiters for campus fairs, recruitment presentations or other local university promotions during 2023-2024. Among the companies on this list of leading employers are the BBC, Google, Apple, Amazon, the Bank of England, Aldi, Microsoft and Dyson. Here’s the list of the top 20 universities approached by graduate recruiters in 2023 – 2024 in High Fliers Research’s list, compared to their ranking in The Times and Sunday Times Good University Guide 2024.

Most popular universities for top graduate employers 2023-2024

Map of the unis most targeted to top graduate employers 2024

The top UK universities targeted by famous graduate employers in the last year didn’t automatically flock to Oxbridge like many expect. Neither did the capital city of London. In fact it was the other UK cities that are home to the unis most attractive to employers. Find out if your uni is on the list!

20. Liverpool (29)

19. Queen Mary (46)

18. Imperial College (5)

17. Glasgow (12)

16. Edinburgh (13)

15. Oxford (2)

14. King’s College (x)

13. Cambridge (3)

12. Sheffield (18)

11. Bath (8)

10. Exeter (11)

9. Durham (7)

8. Southampton (17)

7. UCL (6)

6. Warwick (9)

5. Bristol (16)

4. Leeds (24)

3. Nottingham (32)

2. Manchester (23)

1. Birmingham (22)

If your top priority after uni is landing a great job, it’s worth knowing which UK universities are most targeted by graduate employers. According to the latest High Fliers Research, universities like Birmingham, Manchester, and Nottingham attract the most recruiter engagement — often more than even Oxford or Cambridge. While academic reputation plays a role, employer connections, careers support, and real-world readiness matter just as much. Whether you’re chasing graduate schemes or industry placements, this list reveals the UK universities with the strongest links to top employers.

top unis for graduate employers

The Good University Guide is compiled using a range of university data including entry standards, student funding and graduates’ career prospects.

In the Good University Guide, Cambridge and Oxford University are in first and send place but Manchester, the second most-targeted university for the leading employers, doesn’t make the top 30.

Graduate employers use universities to recruit graduates through a variety of means – here are some of the top ways employers attract students to look out for. 

Aminah Barnes
Aminah Barnes | Manchester Metropolitan University
Topic expertise: University & Degree choice, Applications, Travel and Student life

FAQs on Graduate Employer Targeting at UK Universities

According to the latest High Fliers Research 2024 report, the top universities most targeted by graduate employers are the University of Birmingham, University of Manchester, University of Nottingham, University of Leeds, and University of Bristol — with Birmingham ranked first for employer engagement.

While Oxford and Cambridge are highly prestigious, they are not always the most targeted for direct recruitment. In the latest rankings, Oxford placed 15th and Cambridge 13th, behind universities like Birmingham, Manchester, and Nottingham, which have strong employer partnerships and larger graduate cohorts.

Globally, the University of Cambridge and University of Oxford lead for graduate employability, ranking in the top 10 worldwide. Imperial College London, LSE, and University College London also appear strongly in the QS Graduate Employability Rankings.

Graduate employers use careers fairs, assessment centres, guest lectures, sponsored projects, and networking events to connect with students. Many companies run tailored programmes at universities where they hire the most talent.

Not always. While a high-ranking university can boost your CV, job outcomes also depend on your degree subject, grades, work placements, and networking. Some lower-ranked universities excel in employability for specific industries.

Yes. Many top employers run on-campus recruitment events such as insight days, career talks, and networking evenings. These visits are especially common at universities with large graduate populations in fields like business, engineering, and tech.

Finance, consulting, technology, healthcare, law, and engineering are among the biggest recruiters. However, creative industries, start-ups, and the public sector are also growing employers for graduates from a variety of universities.

Absolutely. A placement or sandwich year provides real work experience and industry contacts, making graduates stand out to recruiters. Universities like Bath, Surrey, and Aston are well known for strong placement opportunities.

Not necessarily. While larger universities often attract more employer events, smaller universities with niche strengths or specialist courses can be highly valued in certain industries such as healthcare, design, or tech.

Students should use their careers service, attend employer events, complete internships or summer schemes, build a strong LinkedIn profile, and develop soft skills such as communication and teamwork to stand out in competitive fields.

Authors

  • Aminah is a dedicated content expert and writer at Unifresher, bringing a unique blend of creativity and precision to her work. Her passion for crafting engaging content is complemented by a love for travelling, cooking, and exploring languages. With years spent living in cultural hubs like Barcelona, Sicily, and Rome, Aminah has gained a wealth of experiences that enrich her perspective. Now based back in her hometown of Manchester, she continues to immerse herself in the city's vibrant atmosphere. An enthusiastic Manchester United supporter, Aminah also enjoys delving into psychology and true crime in her spare time.

    View all posts